Daily express urdu news11/7/2023 The timing of the Daily Express's launch was fortuitous, aligning with a dispute between the Jang Group, Pakistan's oldest and largest newspaper group, and then Prime Minister Nawaz Sharif's government in the late 1990s. As a result, many influential columnists transitioned from established newspapers such as Daily Jang and Nawa-i-Waqt, bringing their loyal readers along with them. The Daily Express also adopted an strategy of offering competitive salaries to columnists with substantial established readerships. This move resonated with readers in these areas who favored locally-focused news over content from more remote cities. The publication's innovative approach continued with the decision to distribute not only from major metropolitan areas such as Karachi, Lahore, Rawalpindi, and Islamabad, but also from secondary cities in Punjab, including Multan, Sargodha, Gujranwala, Faisalabad, and Rahim Yar Khan. This hypothesis proved accurate as the Daily Express quickly amassed a receptive readership in the region. This decision was underpinned by an assertion that Punjab province, with Lahore as its capital, housed more Urdu newspaper readers than Karachi. Lakson Group launched Daily Express in 1998 with a novel approach to newspaper distribution in Pakistan, headquartered in Lahore instead of the conventional hub, Karachi. It is published simultaneously from Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala, Sargodha, Rahim Yar Khan and Sukkar. The Daily Express ( Urdu: روزنامہ ایکسپریس) is one of Pakistan's most widely circulated Urdu-language newspapers owned by Lakson Group.
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